Aquascutum Sale

Yes. Aquascutum Active is the official licensed line of the Aquascutum brand,
delivering the same heritage Club Check identity through modern, wearable silhouettes.
The quality sits above the high street with premium cotton fabrics, technical shells
and considered detailing across every category.

Both are iconic British heritage brands with roots in weatherproof outerwear —
Aquascutum actually predates Burberry by five years, founded in 1851 vs 1856.
Aquascutum is generally considered slightly more understated and niche, while
Burberry has pursued broader global brand recognition in recent decades.

No. While the Aquascutum retail business in the UK faced difficulties over a
decade ago, the brand itself continues to trade globally. The Aquascutum Active
collection is actively producing new seasonal ranges available through authorised
retailers including this store.

The Aquascutum trademark is owned by YGM Trading, a Hong Kong-based group that
acquired the brand in 2009. The Aquascutum Active clothing line is produced under
an official licence by Icons Srl.

The Aquascutum Active line is produced under licence by Icons Srl, an Italian
company that combines the brand's British heritage with European manufacturing
expertise and contemporary technical fabrics.

Aquascutum has historically dressed royalty, politicians and cultural figures.
Today the brand attracts men who value understated British style over loud logos —
those who prefer quality and heritage over fast fashion.

Yes. Aquascutum is a British heritage luxury brand founded in London in 1851,
predating most of its contemporaries. Known for premium fabrics, precise tailoring
and the iconic Club Check, it sits firmly in the luxury menswear category alongside
names like Burberry and Barbour.