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MEN | WOMEN | KIDS

ICECREAM T-Shirts

ICECREAM t-shirts are the core of the BBC streetwear lineup, built around the label's signature graphic language — Running Dog prints, ice cream cone motifs and bold slogan-led designs. This edit spans 19 styles including the Choc Chip Running Dog in white, the Multi-Colour Sprinkles tee in blue and black, the IC Service range in black, blue and white, and seasonal graphics like Road Trip and Nice To See You. Prices run from £18 on sale to £50 for full-price limited prints. Most styles come in at £45, with colourways covering black, white, pink, light blue and navy. Cut in standard and oversized fits depending on the style.

19 Items

£45.00
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£50.00
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SALE
£20.00 £50.00 (Save £30.00)
SALE
£18.00 £45.00 (Save £27.00)
SALE
£19.00 £45.00 (Save £26.00)
SALE
£20.00 £45.00 (Save £25.00)
SALE
£20.00 £45.00 (Save £25.00)
SALE
£23.00 £55.00 (Save £32.00)
SALE
£20.00 £45.00 (Save £25.00)
SALE
£20.00 £45.00 (Save £25.00)
SALE
£18.00 £45.00 (Save £27.00)
SALE
£19.00 £45.00 (Save £26.00)

Frequently Asked Questions

ICECREAM and its parent label Billionaire Boys Club have become genuine fixtures in Gen Z streetwear alongside names like Corteiz, Palace and Sp5der. The Running Dog graphic and BBC star logo carry strong recognition among younger audiences who follow drop culture and celebrity-adjacent brands. ICECREAM's connection to Pharrell Williams keeps it culturally relevant across generations.

Billionaire Boys Club and ICECREAM have been worn by a wide range of artists and athletes, with the brand's roots in music culture through Pharrell's own profile. Rappers, NBA players and UK grime and drill artists have all been spotted in BBC and ICECREAM pieces. The brand's visibility in music videos and on social media has driven much of its streetwear credibility.

Current Gen Z streetwear pulls from graphic-heavy labels with cultural backstory — ICECREAM fits that brief with its bold prints and Pharrell association. Oversized tees, Running Dog hoodies and co-ord sets are all performing well as styles. The IC Service range and Sprinkles graphics are among the more recent ICECREAM drops resonating with that audience.

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