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Icecream Clothing

ICECREAM is a premium streetwear label co-founded by Pharrell Williams and Nigo in 2003, operating under the Billionaire Boys Club umbrella. The brand is instantly recognisable for its Running Dog motif, ice cream cone graphics and bold all-over prints that sit at the intersection of street culture and pop art. This collection brings together 36 pieces including graphic t-shirts, oversized hoodies, sweat shorts, bomber jackets and fleece outerwear. Colourways span classic black and white through to pink, light blue, navy, charcoal and purple. Whether you're picking up a full IC Service set or a single statement tee, ICECREAM delivers consistent drop-quality design at premium streetwear prices.

34 Items

£45.00
£115.00
£85.00
£45.00
£45.00
£45.00
£45.00
£45.00
£50.00
£50.00
£45.00
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£50.00 £115.00 (Save £65.00)
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£20.00 £50.00 (Save £30.00)
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£18.00 £45.00 (Save £27.00)
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£19.00 £45.00 (Save £26.00)
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£47.00 £115.00 (Save £68.00)
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£47.00 £105.00 (Save £58.00)
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£20.00 £45.00 (Save £25.00)
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£23.00 £55.00 (Save £32.00)
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£20.00 £45.00 (Save £25.00)
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£54.00 £135.00 (Save £81.00)
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£46.00 £115.00 (Save £69.00)
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£39.00 £105.00 (Save £66.00)
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£44.00 £115.00 (Save £71.00)
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£53.00 £150.00 (Save £97.00)
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£54.00 £155.00 (Save £101.00)
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£46.00 £115.00 (Save £69.00)
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£18.00 £45.00 (Save £27.00)
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£19.00 £45.00 (Save £26.00)

Frequently Asked Questions

ICECREAM is co-owned by Pharrell Williams and Nigo, who co-founded the Billionaire Boys Club label in 2003. ICECREAM operates as a sub-label within the BBC group, with Pharrell remaining a key creative figure in the brand's direction. The label is distributed globally through select retailers and its own channels.

ICECREAM occupies the premium streetwear tier rather than traditional luxury. T-shirts are priced around £45–£50 and hoodies reach £115–£120 at full retail, placing the brand well above high street but below heritage luxury houses. The limited-run graphics and association with Pharrell Williams give it a cultural cachet that commands that positioning.

ICECREAM garments are designed and produced under the Billionaire Boys Club label, co-founded by Pharrell Williams and Japanese streetwear designer Nigo. Collections are released seasonally and sold through authorised retailers across the UK, US, Europe and Japan. The brand handles its own creative direction in-house.

Pharrell Williams remains a co-founder and ongoing creative presence behind Billionaire Boys Club and the ICECREAM label. The brand continues to release active seasonal collections under his direction. BBC and ICECREAM are both still trading, with new drops available through official stockists in the UK.

The Home of Designer Luxury by 1999

We were founded in 1999 as a family-run clothing store, and in 2013 we launched this website.


We celebrated our very first Trustpilot website review on 8 December 2013 from Maaz, who ordered Armani Jeans – a brand we proudly continue to stock to this day, 13 years later. And now we have more than 200 genuine customer reviews.


We have built exclusive, trusted partnerships with over 40 brands, including Armani, BOSS, Vivienne Westwood and Ralph Lauren.

📍 We’ve Moved to Glasgow Fort

We are proud to have a physical store – and that is one of the reasons our customers value us so highly.


There is something special about being able to try on an item before ordering online. Our new store offers a curated selection of designer clothing, footwear, and accessories for men, women, and kids.


Glasgow Fort Shopping Park, Junction 10 M8, Glasgow, G34 9DL

✨ New Name. New Look.

Our evolution reflects our growth. What began as RETRO DESIGN WEAR has now become RD Wear – a cleaner, more refined identity that represents who we are today.


This change is not just about a shorter name or a modernised logo. It marks a natural progression from our early days as a local independent retailer to a recognised destination for premium designer fashion, both in-store and online.