BOSS Brand Guide
Hugo Boss's German Precision, From Baby Grows to Tailored Menswear
This guide covers Hugo Boss at RD Designer Wear across two ranges: BOSS Kids and Baby, and Men's BOSS clothing. It covers the house's history and design codes, what to expect from RD's current Kids, Baby and Men's stock, sizing across babywear, childrenswear and menswear, and how to buy with confidence as an authorised UK stockist.
1 | Brand Overview
- Category: Logo-led designer clothing from the house of Hugo Boss, covering BOSS Kids and BOSS Baby childrenswear alongside Men's BOSS ready-to-wear, denim, footwear and accessories
- Price Positioning, Kids/Baby: Roughly £19.99-£155 across RD's current range, boxers and caps at the lower end, gilets and tracksuit sets at the top
- Price Positioning, Men's: Roughly £45-£290 across RD's current range, t-shirts and shorts at the lower end, jackets and knitwear at the top. Correct at time of writing; see the Shop section below for live pricing
- Sizing: Baby 1 month-3 years, Kids 4-16 years, Kids footwear UK1-UK12; Men's clothing XS-6XL, jeans waist 28-40, Men's footwear UK6-UK12
- House: Founded 1924 in Metzingen, Germany; publicly listed HUGO BOSS Group; CEO Daniel Grieder since 2021; Creative Director Marco Falcioni since 2022
RD's take: BOSS is one of the few houses RD stocks at both ends of the wardrobe at once, from a baby's first babygrow through to a father's Friday polo shirt, and the same logo-led, precision-cut identity runs through both.
Prices and sizing based on RD Designer Wear's live BOSS Kids and Men's BOSS collections at time of writing; subject to change with stock.
2 | Heritage & Philosophy
Hugo Ferdinand Boss founded his own clothing company in Metzingen, Germany, in 1923, opening a small factory there the following year. The early business built its name on shirts, jackets, workwear and raincoats, before turning to men's suits in the years after the Second World War, the foundation of the sharp, structured tailoring BOSS is still known for today.
BOSS is now the core brand of the publicly listed HUGO BOSS Group, headquartered in Metzingen and led by chief executive Daniel Grieder since 2021. Marco Falcioni has overseen the brand's creative direction since 2022 and now holds the title of Creative Director, steering BOSS's Milan runway collections and a recent push to broaden the brand's appeal to a younger audience without losing its formalwear roots.
That same house identity, logo-led, precision-cut and unmistakably German in its discipline, extends down into BOSS Kids and BOSS Baby, and across into the men's ready-to-wear, denim, footwear and accessories RD stocks in-store and online.
3 | Signature Details & Craftsmanship
Contrast & Embroidered Logo
Contrast-colour logo patches and embroidered branding run through polos, t-shirts and babygrows across both ranges, from the BOSS Kids Contrast Logo Cotton Pique Polo Shirt to the men's BOSS TS Logo Jersey T-Shirt.
Signature Stripe Detailing
The house's stripe motif reappears on pieces like the BOSS Kieran Signature Stripe Cupsole Trainers, a recognisable BOSS design cue carried through the men's footwear range.
Precision Tailoring & Shirting
Structured shirt lines such as the Motion and Mysoft ranges reflect BOSS's tailoring heritage, cut for a clean, sharp silhouette rather than a relaxed fit.
Cotton Pique & Jersey Construction
Polo shirts and t-shirts across both Kids and Men's use cotton pique and jersey builds designed to hold their shape and colour through repeat washing.
Hardware & Trim
Engraved logo hardware, as seen on the Elio leather belt, and branded zip pulls on gilets and sweatshirts are recurring finishing details across the range.
4 | Cultural Presence & Retail Footprint
BOSS's Milan runway shows are a fixture of Milan Fashion Week, recent seasons staged as high-production events built around creative director Marco Falcioni's tailoring-led vision. Adult ambassadors and front-row guests, including footballer David Beckham, have appeared at BOSS's Milan shows, reinforcing the brand's long-standing association with sport, style and modern masculinity.
BOSS sells through its own stores and hugoboss.com worldwide, alongside authorised stockists. RD Designer Wear is one of those authorised UK stockists, carrying both the Men's BOSS range and BOSS Kids/Baby from its Glasgow Fort store and online.
In menswear, BOSS sits alongside houses like Emporio Armani and Ralph Lauren in the smart-casual, logo-led premium bracket RD also stocks. In childrenswear, BOSS Kids competes with Moschino Kids and Armani Junior for the same logo-led, gift-worthy designer kids market.
5 | Top Picks & Fit
Because fit can vary between styles and between the Kids/Baby and Men's ranges, always call 01355 570378 for actual measurements from the physical garment in stock before you order.
RD's Top 3 Kids & Baby Picks
BOSS Kids Reversible Down Hooded Gilet — £143.99
Best for: a statement outerwear layer. Reversible down fill with a hood, wears two ways for two looks from one piece.
BOSS Kids Contrast Logo Cotton Pique Polo Shirt — from £58.99
Best for: an everyday basic. Cotton pique construction with contrast logo detailing, built for school-to-weekend rotation.
BOSS Baby Embroidered Logo Babygrow — £89.99
Best for: a dressier baby gift piece. Embroidered logo finish on a soft babygrow construction.
RD's Top 3 Men's Picks
BOSS Ribnylon Blue Polo Shirt — £119.00
Best for: everyday smart-casual. A cleaner, more technical take on the classic BOSS polo silhouette.
BOSS Kobello Dark Blue Jacket — £269.99
Best for: a statement outerwear piece. Structured cut that carries BOSS's tailoring codes into a jacket.
BOSS Kieran Signature Stripe Cupsole Trainers — £169.99
Best for: a footwear statement. Signature stripe detailing on a clean cupsole silhouette.
Quick Size Reference
| Category | Size Range Stocked |
|---|---|
| Baby | 1-18 months (also EU 42-50cm sizes) |
| Kids | 2-16 years (also EU 44-56cm sizes) |
| Kids Footwear | UK 1 - UK 12 |
| Men's Clothing | XS - 6XL (letter sizing across most tops) |
| Men's Jeans & Trousers | Waist 28-40, Short/Regular/Long |
| Men's Footwear | UK 6 - UK 12 |
This reflects overall size coverage across the current BOSS range at RD, not a fit guarantee for any single style. Call the store for exact garment measurements before ordering.
6 | Care Notes & Authenticity
Logo & Embellishment Care
- Turn printed or embroidered pieces inside out before washing
- Use a cold, gentle cycle for logo prints and embroidery
- Avoid tumble drying or ironing directly over a logo or print
- Always check the garment's own care label first, since fabric blends vary between styles
Footwear & Accessories Care
- Wipe trainers, slides and leather goods clean with a damp cloth rather than machine washing
- Keep leather belts and bags away from prolonged direct sunlight or heat
Authenticity
Every piece in RD's BOSS collection, Kids, Baby and Men's, is checked for authenticity before it's listed. If you'd like to see or try a piece in person first, our team at Glasgow Fort can talk you through fit, condition and finish before you buy.
7 | Sizing, Quality & Investment Value
BOSS's cotton pique, jersey and stretch-denim constructions are built to survive repeat washing without the colour or logo print breaking down the way a cheaper equivalent might, whether that's a babygrow going through a weekly wash cycle or a men's polo in regular rotation. Because BOSS Kids pieces are logo-led rather than deeply personalised, well-kept items also tend to hold decent resale or hand-me-down value between siblings. For Men's BOSS, core pieces like polos, denim and trainers are designed as long-term wardrobe staples rather than one-season purchases, so cost-per-wear tends to improve the longer you keep them in rotation.
We don't apply a separate BOSS warranty beyond RD's own returns policy; if a piece arrives faulty, our standard Returns policy applies.
8 | Shop BOSS at RD: Real Stock, Real Prices
Every piece below is drawn from RD's live BOSS collections. Images, titles and prices update automatically from current stock.
Shop BOSS Kids & Baby
Shop by Category
Shop Men's BOSS
Shop by Category
9 | FAQs
Is Marco Falcioni still BOSS's creative director?
Yes. Marco Falcioni has led BOSS's creative direction since 2022 and now holds the title of Creative Director, most recently presenting BOSS's Fall/Winter 2026 collection at Milan Fashion Week.
Why does this guide cover BOSS Kids and Men's BOSS together?
RD stocks BOSS across both Kids/Baby and Men's ranges, and customers shopping one are often curious about the other, so we've combined the heritage, sizing and shop sections for both into a single reference.
Does BOSS Kids clothing fit true to size?
Fit can vary between styles, so we'd always recommend calling 01355 570378 for actual measurements from the physical garment in stock before you order, rather than relying on age labelling alone.
What sizes does RD stock for Men's BOSS?
Our current Men's BOSS range spans XS to 6XL in clothing, with jeans available in Short, Regular and Long leg lengths, and footwear from UK 6 to UK 12. Call ahead to check availability for a specific size.
How do I know my BOSS piece from RD is genuine?
Every piece in RD's BOSS collection, Kids, Baby and Men's, is checked for authenticity before it's listed, and you're welcome to view or try items in person at our Glasgow Fort store.
What age range does BOSS Baby and Kids cover at RD?
RD's current BOSS Kids and Baby stock spans from around 1 month up to 16 years, across babygrows, tracksuits, polos and outerwear, alongside footwear and accessories.
10 | Why RD × BOSS: The Philosophy Match
RD Designer Wear has been family-run since 1999, and we built our reputation on the same principle worth paying attention to whatever the size of the wearer: genuine craftsmanship and design detail.
- Independent, family-run since 1999
- Every BOSS piece checked for authenticity before listing
- Real measurements available by phone before you order, for Kids, Baby or Men's sizing
- Both BOSS Kids/Baby and Men's BOSS in one place, in-store and online
- 200+ genuine Trustpilot reviews
RD Designer Wear, family-run since 1999, is an authorised UK BOSS stockist (200+ genuine Trustpilot reviews). Every piece in this collection is checked for authenticity before it's listed, and you can view or try items in person at our store at Glasgow Fort Shopping Park, Junction 10 M8, Glasgow, G34 9DL. Call 01355 570378 for actual measurements from the physical garment in stock before you order. For deeper detail, read our BOSS Brand Guide. UK Mainland delivery is £5.99 (2–3 working days), or Next Working Day for £7.50 (order before 3pm Monday–Thursday). Scottish Highlands & Islands, and Republic & Northern Ireland delivery is £12.99 (2–3 working days). International orders ship via UPS in 3–10 working days. We accept Visa, Mastercard, American Express, Discover, Diners Club, Maestro and UnionPay, plus Apple Pay, Google Pay, Shop Pay and PayPal. Klarna available for flexible payments.